Workshopping my way to 150% profit increase

I had (and still have) a huge problem with the "gatekeepers of knowledge" in the creative community.
Back then in 2017, I had little to no references on how to run the types of workshops I wanted to run.
My commitment was imply to share everything I learned along my journey with others! I am still committed to this mission today.
That was a very deliberate decision, and I'm so proud of the outcomes.

How did I achieve that?

• I always aimed to create a warm and welcoming atmosphere for everyone.
• It was a very personalised experience with nicely handwritten name cards and individual communication from the ticked booking to the thank-you emails.
• Catering was provided (it was a very simple one, but hey!).
• All materials were included in the ticket price.
• Having a feedback form with me from day one was maybe the most crucial decision for the development of the series.

All these decisions above remained relevant for every single course I hosted afterwards.

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Positioning & Differentiators

After attending courses and workshops by some big names in the industry, I was shocked to see that the things I cared about were often not considered at all. It made me proud, and I attribute the success of my courses to these “details” everyone else seemed to have forgotten.

• Safe space for everyone (!)
• Accessible locations
• Kids welcome with their parents
• At least one spot for someone who could not afford the ticket
• Partners and collaborators were invited to join
• Food intolerances and allergies were considered
• Support for the left-handed participants
• Translating for the international participants

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Concept Development & Experimentation

None of the courses were the same. Every single time I had the opportunity to test, implement, and get feedback. Interviews were also a super important part of the process! But the immediate feedback loop gave me insights about how to improve for the next session. And I experimented a lot with parameters like course topics, duration, ticket price, materials, catering, breaks, time of the day/day of the week... just to name a few.

• Teaching is the best way to learn.
• Putting yourself out there will have a great effect on building a network.
• People understand it takes courage to speak in front of a group, and they will applaud you for doing that.
• Teaching will open doors you didn’t know existed before.
• You will build a connection with lots of different people that would have not been possible to work with on a 1:1 basis.
• We all have something to share! We just need to be one step ahead in order to teach people something new!

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All that being said, I highly recommend you start gathering some experience with teaching. Our experiences and interests will never overlap 100%, so we can always learn something new from each other.

I am so thankful for the experiences and for everyone that was a part of it!

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