Design Lead
We began with an audit of the brand, web, and marketing channels. It was clear that they could unify their channels—developing a more clear vision for the current business structures. The old social channels were very similar (in looks and content), so they had huge potential by merging the two accounts. The two websites they had were very different. The first one was a single-page website with a full-screen video showcasing projects. The second one had multiple pages, very long ones, but was not converted and lacked a clear structure. So we also had the opportunity to create one great website and improve the experience for prospective clients.
One of our main goals was to bundle efforts into building a stronger brand. In the past CIRCL had two sites, two social media accounts and it was not very clear where to go to find the right content and services. We had the chance to make it easier for the costumers what the main services were and what else they could get help with. Their Logo had been made by a friend and although it was a good one it had potential to be even better.
The old logo has served them very well and was a good one, but from a typographic standpoint it could be improved. It was very fun to show the client what the issues were and they could not unsee the imperfections anymore.
Here a list of the first changes I proposed:
A super modern, high-converting website.
A very subtle logo and brand update, adjusting just what was really needed without taking away from the established brand.
I'm very thankful to the team for the fun collaboration. I am a huge fan, so please be prepared because I will be referring lots of new clients!
