H

i, 

I'

m

A

n

L

u

i

z

a

I am a lead designer and mentor, creating work that combines strategy with strong visuals.
Having worked with clients on projects from ideation to launch, I am comfortable with the entire design process.

I have given talks and taught workshops to hundreds of creative professionals. My topics are design, branding, career development, and entrepreneurship.

Currently, I work as a product designer at Thoughtworks with a focus on design systems and accessibility.

Services

talks

Designers Shift
Service Design Drinks
2024
Female Founders in Design
Hochschule Düsseldorf
2024
Design System ABCs
Thoughtworks
2023
Teach everything you know!
Thoughtworks
2023
Start your Creative Biz (right)
Creative Mornings Field Trios
2022
Branding do's and don'ts Creative Mornings Field Trios
2022
Kreativ & Erfolgreich
Start-Up Woche Düseldorf
2019

trainings

Getting started with Accessibility
Internal Training
2024
Asking the right questions
Internal Training
2024
Visual Design Essentials
IU Internationale Hochschule
2023
Pricing for Designers
Online Workshops
2022
Creative Freelancing 101
Live Courses
2020
Adobe & Affinity Designer
Private Lessons
2019
Lettering with Procreate
Online Classes
2018
Calligraphy & Lettering
Full-Day Workshops
2017

Publications

Handlettering Digital
iPad-Lettering mit Procreate
Rheinwerk Verlag
2019
Book #2
coming soon

Education

Certified Professional in Accessibility Core Competencies (CPACC)
IAAP
2024
BDG DV LogoPrevious Client Logo BurberryPrevious Client Logo Design HotelsPrevious Client Logo DouglasPrevious Client Logo GucciPrevious Client Logo HemaPrevious Client Logo LancomePrevious Client Logo Miu Miu
Previous Client Logo ShiseidoPrevious Client Logo WoolrichPrevious Client Logo Harry WinstonPrevious Client Logo DiorPrevious Client Logo BiothermPrevious Client Logo Soho HousePrevious Client Logo Jo MalonePrevious Client Logo Mercedes-Benz

The Kind Words

You have great storytelling skills, so it's very inspiring to just listen. I also shed a tear because your story was so relatable. Every bit was inspiring. Seeing all the photos made it so real. I really loved how you turned it into a call to action for everyone. Such a powerful message.
Testimonial StarTestimonial StarTestimonial StarTestimonial StarTestimonial Star
L. M.
Senio Product Designer
Ana Luiza's passion for her craft is palpable. She clearly loves what she does and wants others to love it, too. She shared so many real-life examples. Really well-organized, she obviously prepared for this very carefully. WELL DONE and thank you!
Testimonial StarTestimonial StarTestimonial StarTestimonial StarTestimonial Star
A. J.
Content Designer
Very informative and personal talk. It humanized the business experience. She was so warm, engaging, and experienced. Ana effortlessly pulled together the mindset, business, and creative expression into simple iterations and building blocks for business growth.
Testimonial StarTestimonial StarTestimonial StarTestimonial StarTestimonial Star
C. J.
Author
The instructor was amazing! It was validating and informative. At a time when my burnout has been really high, this really helped to reignite my passion for design and marketing.
Testimonial StarTestimonial StarTestimonial StarTestimonial StarTestimonial Star
R. D.
Marketing Manager
Your passion for teaching is inspirational. You convinced me that I should put my work out there into the world and people will find value in my unique approach. I've seen many talks about imposter syndrome, but your message bottled it up so brilliantly. Thank you!
Testimonial StarTestimonial StarTestimonial StarTestimonial StarTestimonial Star
A. G.
Design Lead
The speaker was inspiring and gave very helpful ways of changing our mindset to start our own journey. Loved the story, enthusiasm, and inspiration of this experience!
Testimonial StarTestimonial StarTestimonial StarTestimonial StarTestimonial Star
G. L.
Art Director
You completely captured your audience. Your topic and approach were so relatable! When you made it interactive, people started reflecting. The whole audience felt empowered to share and wanted more! I think your presentation will make our community stronger, and more eager to share.
Testimonial StarTestimonial StarTestimonial StarTestimonial StarTestimonial Star
A. R.
Service Designer
Your contributions as a facilitator have been great. You bring a positive and friendly attitude to every session, making them not only productive but also enjoyable. Your extensive knowledge in design, coupled with your willingness to share this expertise, is highly appreciated.
Testimonial StarTestimonial StarTestimonial StarTestimonial StarTestimonial Star
C. K.
Product Owner
This should be shared with people from all levels. Thank you so much for putting yourself out there and sharing your story, it's very brave and yet so encouraging for others to hear about this ❤️. I will definitely go back to writing after this talk, it sparked my knowledge sharing fire!
Testimonial StarTestimonial StarTestimonial StarTestimonial StarTestimonial Star
M. L.
Senior Experience Designer