Once I joined a large project for a main premium german automotive brand. Since Together with my team, we were able to establish a strong research culture. Within 12 months we went from one interaction with our users to 8 rounds of user research per year and the trend is increasing.Our stakeholders/Product Owners started to see the value in the research findings and volunteer proactively to join our calls to learn and observe. That was a huge win and a mindset change. As our product is expanding from Germany to other European countries, so are our country-level strategy and cross-functional UXR initiatives.
Whiteboard Tools like Mural and Miro. Slides building Tools like Google Slides, PPT, Keynote and Figma. Survey Tools like Google Forms, FormType or SurveyMonkey. AI Tools like Dovetail
UX/UI Designers, POs, BAs
Audience: Sales Reps
2024
Understanding the real user needs without previous interaction - needed time to convince clients
Balancing conflicting stakeholder priorities
Navigating sensitive topics - many changes will directly impact our user’s future role
Navigating ambiguity
Conducted multiple rounds of user research to guide product strategy for multiple product teams in alignment with the stakeholder's goals.
Each time we recommend the most adequate research method, depending on which part of the process we are testing and if the goal. Normally we get on board fot discovery findings (early stages) or testing hypothesis and solutions (later stages).
For all kinds of UXR we implemented a structured interview guide to support facilitators and note-takers.
Usability Tests, User Interviews, Thinking out loud sessions, Desk Test Checks, Observations, Quantitative & Qualitative UXR
